Blogging and Niches, DO You Really Need One?

If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction. Sam Walton

I don’t really need to stand out, there’s room for everyone. Although I haven’t built a niche yet, I’m just writing love songs. ~ Adele


Hello, hello friends! It has been a hot second since I did a blogging post, but this is a topic I have thought a LOT about, and have wanted to put fingers to keyboard for awhile now, and FINALLY I am doing exactly that! Niches. That word that every blogger and content creator has had drilled into them, when starting a blog or a brand and even as they have grown their platform. The “Find a niche and focus on that” mantra. The “You’ll never be successful if you don’t have niche” advice.

Well I have never been a good rule follower, and much like Adele, (which this quote is VERY timely) I am just doing what I love. And at the end of the day, I feel like THAT is what shines through, your authenticity and passion, over any “Niche.” All of this isn’t to say you SHOULDN’T have a niche, but I am not a fan of putting one’s self in a box. After all I AM a Gemini and there is no putting a box around us, because we will rip it apart and trample it with all of our ideas and passions. True story!

Do you need one? 

Niches kinda feel like the holy grail. That proverbial unicorn you strive to perfect, but then get frustrated, because well it takes awhile to perfect something. No city was built in a day and that includes your brand and/or blog. When you write about the same topic over and over again, it can cause burn out. Even with fashion, so many people say to narrow it down, but while I am an expert on petite fashion, being a petite girl myself, talking about it gets boring. Humans are diverse and we have so many interests, and to keep ourselves one dimensional when we are very multi-dimensional makes no sense to me.

I get that niches help distinguish your brand and make it more cohesive. BUT I am a firm believer in having several niches rather than just one. I tried having different blogs for different interests back in the day and it got complicated, realllly complicated. When I morphed everything into one platform on WordPress, I decided that I wasn’t going to conform to one niche. I love fashion, I love travel, I am a self-professed mermaid, (Okay I don’t REALLY think I am a mermaid, but I love the nautical) give me a beach and I am happy. I am also a writer and have shared my journey with healing from an eating disorder as well as learning to handle grief, but I also love to joke and be lighthearted. I joke I am a Gemini, but really I am just human, as we all are and you can’t put that into one box or niche, especially if you want to be authentic.

Do what YOU want

Some might say “Well you are a lifestyle blogger then,” but is that REALLY a niche per se? Or marketing jargon for being multi dimensional? I.e. human. None of this is to say do or don’t have a niche. You have to do what YOU feel comfortable doing. Sometimes, especially for hashtag and SEO purposes, we have to define and label ourselves, but that doesn’t mean we can’t grow or evolve, or add to it. We are hopefully more complex than that. People don’t excel just because they focus on one niche, I believe they excel because of authenticity. (algorithms help too, keeping it real) When you are showcasing who you are, when you are passionate about something as well as knowledgable it shows, and that matters and THAT is what connects with people who follow your brand or your blog.

You not only DO you, but BE you, and the rest will follow. <3

How do you feel about niches? Do you limit your blog and/or brand? Or do you let the creativity and your personality shine? 

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5 thoughts on “Blogging and Niches, DO You Really Need One?

  1. I agree with you, I blog what I want or can post on multiple platforms to save time, but my blog had much more traffic and engagement when I focused it as a hiking blog. But I’ve heard from others that engagement is down for many, so who knows?

  2. Agreed – be yourself. I am sure there are some clever bloggers who might have all sorts of “strategies” for upping traffic and stats – but unless one is like King Julian and seeking world domination, I think it is better just to be relaxed and write about the things on your mind, in your heart and just be authentic.

  3. I love this post so much! I didn’t even realize niches existed the way they do when I started blogging. I realize the bloggers I connect with the most (ahem, like you!) have things they are passionate about and write about, but ultimately it’s the person that shines through more than any specific blog topic or category! I’ve MISSED your blog. Going to try not to be so MIA moving forward !! 💕

  4. I agree, I think it’s good to have a few key areas to focus on to add a little bit of variety. We all have a range of interests and skills and knwoledge about different subjects 🙂

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